Our Philosophies

  • To develop a trusted brand that stands for simplicity and a deep respect for all that nature has to offer
  • To be completely transparent in everything we do, including each and every one of the ingredients we include in our skincare collections
  • To treat our skin, our largest organ, with the same respect we treat and nourish the rest of our organs. After all, 60% of what we put onto our skin is absorbed... we all know how to eat well (whether we put it into practice or not), how to nourish our body, what to feed our insides in order to feel well, healthy and strong… but most people would be horrified to know the toxic chemicals they unknowingly feed their skin
  • To educate people that skincare products shouldn’t be valued by the (sometimes outrageous) price you pay for them
  • To educate people what it really means when companies claim to be ‘natural’ or ‘organic’
  • To strive to use 100% certified organic ingredients in all our formulations, eliminating the need for harsh or toxic chemicals, introducing a ‘best before’ date once opened, and making sure that not only the quality but the quantity of active and potent ingredients is perfectly balanced in order to achieve the very best result out of its properties. In other words, there is nothing in our formulations that hasn’t a pure purpose for being there
  • To personally hand make each and every one of our skincare products using old fashioned techniques modeled on the ancient apothecaries 
  • To apply each label by hand and fill each product using the same method. We believe that passionate hands on manufacturing flows through to the potency and purity of our products
  • Holistically, we believe that all of us are spirit, body and mind, and that these energies are interconnected within us, making it vital to take care of each by nurturing it with things that are joyful, healthy and mindful
  • Real beauty is natural beauty, and at its core - real beauty is self love