Natural vs Organic - What it means in the skincare industry?

 March 8, 2015 Author: Danielle (Co-Founder)

What does it really mean when skincare companies claim to be 'natural' or 'organic'? What do the words 'natural' and 'organic' splashed all over our product labels mean? In my opinion they should signify that what's in the product must have been either naturally or organically derived ... but the harsh reality is this couldn't be further from the truth.

I like to think as Australians we are a fairly advanced nation; highly educated, product savvy and ‘organic' aware. Yet when it comes to our skincare products and cosmetics, I am still bewildered to learn that most of us really don't know what's in them, instead trusting in what we read on the front label. Gasp!

Now I don't like to be the bearer of bad news but as a pharmacist who is all too aware of 'what we put onto our skin is directly absorbed into our bloodstream', I thought I'd share some undeniable facts with you:

1. If you don't believe your skin absorbs what you put on it, then think pharmaceuticals. One of our longest acting and most potent pain killers is manufactured in 'patch' form designed for transdermal delivery (entering through the skin). And let's not even mention nicotine patches. Get the point?

2. Skin care manufacturers do not claim their products penetrate the skin. Why? Because if they did these products would be labelled as drugs and consequently governed by much tighter regulations.

3. Aside from listing the ingredients in a skincare product in descending order, the regulations governing the skincare industry are almost non-existent.

4. The words 'natural' and 'organic' are legally allowable on the label of any skincare product despite what ingredients lie lurking inside and are often just a tactic used by clever (?!) marketing people to drive more sales to their brand with the ever increasing concerns by consumers about 'nasty toxins' and 'synthetic fillers'.

Don't believe me? Let's take a look at the list of ingredients found in the first 'natural' product I pick up in the pharmacy. The Oxford Dictionary defines natural as "existing or derived from nature; not made or caused by humankind". Hmm apart from water I don't see much 'natural' in the top 10 ingredients …


How about 'organic'? The Oxford Dictionary defines organic as "relating to or derived from living matter: produced or involving production without the use of chemical fertilizers, pesticides, or other artificial chemicals". Adapting this to the skincare industry I am led to believe that 'organic' on a product label means that the raw ingredients have been grown in nature without the use of any synthetic chemicals throughout the growing period. Sadly the list of ingredients in this 'organic' baby skincare wash (yes BABY) is another harsh reminder that when it comes to the skincare industry, almost anything goes.


Feeling disheartened? Cheated? Ripped off? Confused by all these ingredients? Trust me, I know the feeling. But it's not all doom and gloom. In fact choosing safe skincare products is really very simple just by skipping the marketing "spiel" and going straight to the ingredients list. Current legislation requires companies to list their ingredients in descending order from the highest to the lowest concentration, so if you like and are familiar with what you see at the top of the list and you don't need a PhD in Chemistry to decipher the rest, you're probably on the right track.


The benefits of Organic for your baby – from food to skincare and everything in between ...

 May 31, 2014 Author: Danielle (Co-Founder)

Organic products, from food to fabrics to skincare, are an obvious choice for your precious babes if you want to feel assured that you are purchasing and using natural products that haven’t been mass produced with harmful synthetic chemicals.

It’s a simple gift we can give our babies to ensure that they are starting their life without unnecessary exposure to harmful toxins. It’s even more important that babies get an organic start - growing scientific evidence suggests that babies absorb chemicals in far greater concentrations than adults. On top of this, babies’ organ systems are still in their growth and development stage, meaning that they are less able to metabolise and eliminate the chemical toxins and pollutants they are exposed to.  The long-term accumulation of these toxins has been linked to health problems later in life, such as such as allergies, asthma, lowered immune system and learning difficulties.

DnA Elements entire organic baby skincare range has been sourced from certified organic raw ingredients and carefully blended into our beautiful and nourishing final collection, including a non-foaming baby wash, after bath baby lotion, cradle cap balm, cheeky nappy rash rub and our newly developed and formulated organic vapour rub, a blend of natural, organic ancient remedies to help combat winter colds and sniffles.

At DnA Elements, we strive to educate mothers on how easy it is to shift away from unpronounceable chemical filled products for their babies by simply reading the ingredients on the back, just like they would with packaged foods. Making a conscious choice to choose organic baby skincare products ensures that your baby absorbs only pure, natural and organic ingredients through their precious and growing skin. 


Women of Paris & the Secrets of Serums

November 3, 2013 Author: Danielle (Co-Founder) 

Have you ever noticed that the women of Paris wear very little make up? And why would they? Their skin is noticeably flawless, even the older Parisian women. Why? The secret lies in serums.

With the cooler weather hopefully behind us, it’s time to talk about lightening the load of your daily skincare regime without losing any efficacy. The answer lies in serums; the skincare specialists which hydrate, nourish and boost the texture and appearance of fine lines and wrinkles.

Now we know that not everyone would agree with this, but have you ever thought about the leading European skincare companies like Clarins, Sisley and Vichy which have always offered a serum in their skincare lines? And the beautiful European women who have been using these serums for years to defy their true age? Think Sophia Loren and Catherine Deneuve....

For years the European skincare industry has led the way with research into the various elements and extracts used on the skin. At DnA Elements we have drawn upon this research and developed a rich and powerful “Night and Day Boosting Serum” and our signature line, the luxurious “Naturally Ageless Evening Elixir”.



Both formulations have been specifically designed using a unique combination of oils to deeply penetrate the skins pores and deliver their unique combination of vitamins, fatty acids, and anti-oxidants to the deepest dermal layers where they are able to work from the inside out. Serums, unlike moisturisers, are ‘aqua’ free, so are rapidly absorbed and contain only a few highly concentrated active ingredients to provide ultimate nutrition and more visible results in less time. Their intensive and deep-layer action leaves a non-greasy finish resulting in velvety, smooth and glowing skin.

Serums really are the optimal “skincare specialists” so get on the growing band wagon and add a serum to your skincare regime. Your skin will truly thank you.


Organic Jojoba Oil - Nature's Youth Elixir

September 10, 2013 Author: Danielle (Co-Founder)

Over the past few years we can all safely say that people have been shifting away from chemicals and synthetic substances in their day to day lives. What probably started with “organic” food, the trend has definitely begun to creep its way into the skincare industry, and with good reason. Nature has generously supplied us with an abundant wealth of botanical extracts and oils with which to pamper ourselves, and there is none more beautiful and in synergy with our skin than Jojoba Oil.

Jojoba Oil is the liquid wax produced from the seed of the simmondsia chinensis (Jojoba) plant, and its chemical structure is very similar to the sebum produced by human skin. Sebum’s role is to waterproof and lubricate the skin and maintain its overall health, however as we hit our early to mid twenties, the production of sebum begins to decline allowing moisture to escape from our skin. This results in the start of fine lines and wrinkles, and ultimately the ageing process. 

By applying Jojoba Oil, we are able to trick our skin into thinking it’s our own and thus slow down the ageing process. Jojoba Oil is readily absorbed across the skin surface penetrating into the deeper layers where it is able to deliver its potent antioxidants, vitamins and fatty acids without clogging pores and still allowing skin to breathe naturally. Universally known as “natures wrinkle fighter” Jojoba Oil soothes, moisturises and luxuriously hydrates like no other substance on earth.